Monarchs Rod & Custom
The Monarchs Car Club, which is based in Boonville, Indiana, contacted me about their upcoming car show. They had been hosting the car show for five years and were only advertising through simple (read word document clip-art) and word of mouth. They had been happy with the turnout for the show but were looking to reach more potential participants and visitors to the show. The branding was inconsistent, but the club used very visually interesting artwork when it was first formed in the ’50s. The result was a confusing variety of pixelated branding and a very busy flyer.
After reviewing the goals of the club and seeing their existing branding, I suggested recreating their original logo, take some photos of cars, and using those elements to produce updated marketing materials for their 6th annual Rockin’ Around the Clock Car Show. They have been very happy with the results and saw a major increase in registered cars and visitors the car show in Boonville.
Original photo of the vehicles of three members of the Monarchs Rod & Custom club.
Flyer distributed by members of the club to businesses in the Boonville, Newburgh, and Evansville area.
Billboard funded in part by Visit Warrick County to draw visitors into Warrick County for the show.
Screenshot of www.monarchsrodandcustom.com built for the car show.
Image used for a Facebook ad that received thousands of impressions across the tri-state area at minimal cost to the club.