Main Street Mortgage

At Peoples Bank, their most unique product option is the Main Street Mortgage. Most banks charge mortgage consumers Private Mortgage Insurance (PMI), which is insurance coverage for the lender to protect them from the chance of a borrower defaulting on the mortgage. A 20% down payment is usually required to avoid the extra cost of PMI. With the Main Street Mortgage from Peoples Bank, a down payment of 10.1% is all that is required to avoid that cost. This means borrowers can spend less money upfront to buy a home without being charged for insurance coverage that doesn’t benefit them in any way.

Despite having this product, Peoples Bank did very little to share the Main Street Mortgage with their potential customers. It was listed on the website with other mortgage options, but it didn’t stand out among the others.

I created a brand for the Main Street Mortgage and implemented it into marketing across the company. It is used on the website, billboards, digital marketing, and social media. The product is becoming well-known in the local real estate industry and now has a visual brand to go along with it.